It was such a relief to try this pistachio butter. So many things have some artificial pistachio flavor and color and taste more like pistachios than, say, cherries, but in absolute terms don't really taste like pistachios much. This stuff, however, is actually made from pistachios! And it tastes just that suggests. The only issue that I've found is that it's a more subtle taste than peanut butter, so it doesn't work as well in sandwiches. But stick to eating it with crackers and that's not an issue.